What Is Shopify Plus?
Shopify Plus is an e-commerce platform for large businesses and high-volume merchants. It’s a step up from the standard Shopify platform, offering additional features and capabilities to help companies to improve their scalability, customizability, and performance.
Many well-known brands in the USA use Shopify Plus for their e-commerce operations. Like All birds, Gymshark, Fashion Nova, Staples, Heinz, Tesla, etc.
But the question is, Why should you use Shopify? Because Shopify plus is more advanced regarding its features and high-volume stores.

Despite its advanced customization and pricing plans, people still need to be more curious about Shopify Plus. Many questions pop up even in your mind when you are willing to choose it out of various options available to you.
So in this blog, we will discuss “What is Shopify Plus” How Shopify Plus benefits you with its features and why you Should use it? Which type of business is it suitable for? So Let’s begin.
Features Of Shopify Plus
Shopify Plus is a premium e-commerce platform for large businesses and high-volume merchants. It offers advanced features and capabilities that help enterprises to improve their performance.
So let’s discuss some of its features that make it highly demanding.
1.Advanced Customization
Shopify Plus provides access to an advanced API that allows businesses to customize their online stores to meet their specific needs. This level of customization is precious for businesses with complex requirements or unique branding needs. Advanced customization options can help companies to create a unique and memorable online shopping experience for their customers, increasing customer engagement and loyalty.
2. Scalability
One of the main advantages of Shopify Plus is its ability to handle high-volume traffic and sales. It can help companies to avoid performance issues or downtime during peak sales, providing a positive customer experience. The platform provides additional infrastructure resources and dedicated servers to ensure optimal performance and speed, making it an ideal solution for fast-growing businesses.
3. Dedicated Support
Shopify Plus provides dedicated support to its users, with a team of experts available 24/7 to assist with any issues or questions. This level of support can help businesses quickly resolve any technical issues or other problems that may arise, minimizing downtime and preventing revenue loss.
4. Multi-Channel Selling
Shopify Plus allows businesses to sell across multiple channels, including social media, marketplaces, and offline retail. This feature can help companies to expand their reach and grow their customer base while streamlining their sales and inventory management across different channels. Managing all sales channels in one place can help businesses save time and resources while maximizing their revenue potential.
5. Wholesale and B2B Capabilities
Shopify Plus offers wholesale and B2B capabilities to help businesses sell to other companies. These capabilities include customized pricing, payment terms, and a dedicated wholesale portal for B2B customers. It can help companies to streamline their B2B sales and improve the customer experience for their wholesale customers.
6. Security and Compliance
Shopify Plus is designed with security and compliance in mind and offers a range of features to help businesses protect their customers’ data and comply with industry regulations. It can help companies to build customer trust and avoid costly security breaches or compliance issues. The PCI-compliant platforms have additional security features such as fraud detection and prevention.
7. Internationalization
Shopify Plus offers a range of features to help businesses expand their operations globally, including multi-currency support, localized checkout, and language translation. These features can help companies to sell to customers in different countries while also providing a localized shopping experience that caters to their specific needs and preferences.
8. API and Integrations
Shopify Plus offers an advanced API that allows businesses to integrate with other applications and systems. It can help companies to streamline their operations and improve their workflow while providing a more seamless shopping experience for their customers. The platform also offers a range of pre-built integrations with popular apps and systems, which can help businesses save time and resources on development.
9. Launchpad
Shopify Plus includes Launchpad, which allows businesses to automate and schedule events related to their online store. It can consist of product releases, sales, and other promotions, which can help companies to save time and improve the customer experience. Launchpad can also help companies to manage their inventory and avoid overselling during peak sales.
10. Custom Checkout
Shopify Plus offers a customizable checkout experience that allows businesses to create a branded and personalized shopping experience for their customers. It can include custom branding, messaging, and upsell offers that can increase the average order value and improve the customer experience. The platform also offers a range of checkout optimizations,
Pricing Of Shopify Plus
Shopify Plus offers a wide range of advanced features and capabilities and a flexible pricing structure that varies depending on a business’s specific needs. Here are some of the pricing and different components that are being discussed.
- Platform Fees
Shopify Plus charges a platform fee, which varies based on a business’s monthly sales volume. This fee covers access to the Shopify Plus platform, dedicated support, and advanced features. The price ranges from $2,000 per month for companies with a monthly sales volume of $800,000 or less to custom pricing for businesses with a sales volume over $30 million.
- Transaction Fees
Shopify Plus does not charge transaction fees for sales made through its platform. However, businesses may still be subject to transaction fees from payment processors or third-party services.
- Design and Development
Shopify Plus offers various design and development services that can help businesses create a unique and engaging online shopping experience. These services include custom design, theme customization, and app development. The cost of these services varies depending on the specific needs of a business and can
range from a few hundred dollars to several thousand dollars.
- Integrations
Shopify Plus offers a range of integrations with other applications and systems, which can help businesses streamline their operations and improve their workflow.
The cost of these integrations varies depending on the specific integration and can range from free to several thousand dollars.
- Additional Services
Shopify Plus offers additional services, including dedicated support, custom reporting, and launch management. The cost of these services varies depending on the specific needs of a business and can range from a few hundred dollars to several thousand dollars.
- Shopify Apps
Shopify Plus users have access to the entire Shopify App Store, which offers a wide range of apps and integrations to extend the platform’s capabilities. The cost of these apps varies depending on the specific app and can range from free to several hundred dollars per month.
Overall, the pricing of Shopify Plus is designed to be flexible and customizable, allowing businesses to choose the specific features and services that best fit their needs. While the platform fees can be a significant investment for some companies, the advanced features and dedicated support offered by Shopify Plus can help businesses improve their scalability and performance, leading to increased revenue and growth.
Should I Choose Shopify or Shopify Plus?
Choosing between Shopify and Shopify Plus ultimately comes down to a business’s specific needs and goals. Both platforms offer a wide range of features and capabilities, but some key differences exist.
If your business is starting or has a moderate level of online sales, Shopify is likely the best choice. However, Shopify Plus is better if your business is a large enterprise with high-volume sales and complex requirements.
It provides the advanced features, integrations, and dedicated support that larger businesses need to grow and succeed. Ultimately, companies should carefully evaluate their specific needs and goals before deciding.
When should I Switch to Shopify Plus?
Determining when a business is ready for Shopify Plus depends on several factors, including size, revenue, and growth goals. Here are some indicators that a company may be in need of Shopify Plus:
- High Monthly Sales Volume: Shopify Plus is designed for high-volume merchants and businesses with a monthly sales volume of $800,000 or more. Shopify Plus may be the best option to handle the high transaction volume if your business consistently hits this sales volume.
- Complex Requirements: Shopify Plus offers a wide range of advanced features and customization options, making it an excellent choice for businesses with complex requirements. Shopify Plus may be the best option if your business needs features such as custom checkout, advanced reporting, and integrations with other systems.
- Global Expansion: If your business wants to expand globally, Shopify Plus can help by providing multi-currency and multi-language support and international payment options.
- High-Level Support: Shopify Plus offers dedicated support from a team of experts who can help businesses with everything from design and development to marketing and optimization. Shopify Plus may be the best option if your business needs a high level of support to manage and grow your online store.
- Reliability and Security: Shopify Plus offers higher reliability and security than the standard Shopify platform. Shopify Plus may be the best option if your business needs a high uptime and security platform to protect customer data.
Shopify Plus may be the best option if your business is experiencing high sales volume, has complex requirements, needs advanced features and customization, is expanding globally, or needs high-level support. Ultimately, companies should carefully evaluate their specific needs and goals before deciding.
Frequently Asked Questions (FAQs)
What is the difference between Shopify Lite and Shopify Plus?
The main difference between Shopify Lite and Shopify Plus is that Shopify Lite is designed for small businesses that want to add e-commerce functionality to an existing website or social media page.
At the same time, Shopify Plus is an enterprise-level platform designed for high-volume businesses with advanced customization and scalability needs. Shopify Plus also offers more features and support than Shopify Lite.
Is Shopify plus expensive?
Yes, Shopify Plus is more expensive than regular Shopify plans. It is designed for enterprise-level businesses with high-volume sales and therefore comes with a higher price tag.
However, the cost of Shopify Plus can vary depending on the specific needs and requirements of your business and may be worth the investment for companies looking to scale and optimize their online sales.
Does Shopify plus increase sales?
While there is no guarantee switching to Shopify Plus will increase sales, the platform is designed to offer advanced customization and scalability options that can help businesses optimize their online stores and improve their overall e-commerce performance. It may lead to increased sales and revenue.
What is the disadvantage of Shopify?
One of the main disadvantages of Shopify is its transaction fees for using third-party payment gateways, which can add up and increase the overall cost of using the platform.
Additionally, while Shopify offers a range of customization options, some advanced customizations may require technical expertise or additional development work.
Ending Words
In conclusion, Shopify Plus is an enterprise-level e-commerce platform offering advanced features and customization options for high-volume businesses. With features such as unlimited bandwidth, 24/7 customer support, and custom checkout options, Shopify Plus is designed to help large-scale businesses scale and succeed in the competitive world of e-commerce.
One of the key benefits of Shopify Plus is its flexibility and scalability, allowing businesses to customize and optimize their online store to meet their specific needs and requirements. It also provides access to various third-party integrations, making connecting with other software and tools accessible.
Shopify Plus is worth considering if you’re a high-volume business looking for a robust, scalable, and customizable e-commerce solution.