Discover the difference between

Shopify vs Amazon

When it comes to selling products online, two of the biggest players in the game are Shopify and Amazon. Both platforms offer a range of tools and services to help businesses create and manage their online stores. While Amazon is the largest e-commerce site in the world, Shopify is a leading provider of e-commerce software and services, powering over 1.7 million businesses worldwide. 

In this article, we’ll look at the key differences between these platforms and help you decide which is right for your business. Whether you’re just starting or looking to expand your online presence. You must understand the pros and cons of each platform is essential to making an informed decision. So, let’s dive in and explore the world of Shopify vs Amazon.

Shopify vs Amazon Difference

Ownership and Control

A significant contrast between Shopify and Amazon lies in the level of ownership and control an entrepreneur has over their online store. With Shopify, the entrepreneur owns and controls their online store. Which gives them the freedom to customize it according to their brand’s specific style and preferences. In contrast, Amazon’s platform works like a rental space where sellers have limited control over the design and functionality of their store.


Another important difference between the two platforms is the fees. Shopify charges a monthly fee, which varies depending on the plan you choose, and a transaction fee for each sale you make. On the other hand, Amazon charges a referral fee on each sale, which varies depending on the product’s category. As well as additional fees for using certain services, such as Amazon FBA (Fulfillment by Amazon).

Shopify vs Amazon

Target Audience

Shopify and Amazon also differ in terms of their target audience. Shopify is geared towards small to medium-sized businesses, while Amazon is designed to cater to businesses of all sizes, from individual sellers to large corporations. Therefore, Shopify can be a preferable choice for companies seeking a personalized and adaptable strategy for their online store. At the same time, Amazon may be a better fit for businesses looking for a larger audience and more exposure.


Shopify provides more options for branding than Amazon, allowing you to customize your store’s appearance and brand image. In contrast, Amazon provides a standardized layout for all stores, making it difficult for sellers to stand out.


Finally, when it comes to shipping, Amazon’s fulfillment service is one of the most efficient and effective ways to handle logistics for businesses of all sizes. In contrast, Shopify’s shipping solutions are geared toward smaller businesses. To sum up, choosing between Shopify and Amazon ultimately depends on your business’s specific needs and goals. It’s important to consider the advantages and disadvantages of each platform to make an informed decision.

Are Looking for Dedicated Shopify Store Development Services?

Shopify Digital: As an agency specializing in Shopify store Development Services, we offer various services that can benefit your business in several ways. Below are some of the key advantages of working with us for your Shopify store development needs:

Shopify vs Amazon: A Quick Overview

If you’re looking to start an e-commerce business, choosing the right platform is important. Shopify and Amazon are two of the most commonly used e-commerce platforms. 

Shopify is a platform that businesses can subscribe to, providing them with the ability to construct their brand and online store. With easy-to-use, mobile-friendly themes and a wide range of features related to marketing, store management, analytics, and third-party integrations, Shopify makes it easy to create a beautiful and functional website that represents your brand. Shopify is a great choice for business owners who desire to build their brand and have complete control over their website.  

Meanwhile, Amazon is a massive online marketplace with a customer base of over 197 million users. This makes it an attractive option for those who want to tap into a large potential customer pool and take advantage of Amazon’s thriving marketplace. However, it’s important to note that when you sell on Amazon, you’ll compete with other online merchants in the same marketplace. Amazon provides merchants with the FBA (Fulfillment by Amazon) service. Which involves sending products to fulfillment centers where they are stored, packed, and shipped.

Shopify vs Amazon Store

Shopify is a subscription-based platform that offers more than 100 professionally designed themes. Additionally, Shopify provides more than 100 professionally designed themes that cater to different industries, such as sports and recreation, clothing, and accessories. The user-friendly web builder makes it a suitable option for those who want to create an online store promptly, especially beginners. You can also customize your theme with your branding, images, and content to create a unique look for your store. 

On the other hand, getting an individual Amazon Seller account is free with an Individual plan. However, unlike Shopify, you can’t build a storefront on Amazon. Instead, you’ll need to create product listings, which will be showcased alongside those of your competitors. This can make it more challenging to attract customers’ attention and stand out. However, you have direct control over your product images and descriptions, allowing you to present your products in the best possible light.

The choice between Shopify and Amazon will depend on your specific needs and goals. If you want complete control over your store’s design and branding, Shopify may be the better choice. However, if you want to take advantage of Amazon’s massive customer base and sell directly alongside your competitors, an Amazon Seller account may be a good option.

Market places

The Amazon Marketplace is enormous, with more than 197 million people visiting it every month, compared to Shopify’s 56.5 million unique visitors per month. However, the high traffic on Amazon also means more competition, as every merchant on the platform has the same design and layout. To increase their visibility on product pages and search results, merchants can utilize Amazon ads to advertise product offers.

In contrast, Shopify lets users build their online store, which means they have more control over their design and branding. However, merchants must also attract customers to their sites and market their businesses. Luckily, Shopify offers a range of marketing and SEO capabilities, such as social media integration and the ability to sell on Facebook. There are also options to boost sales with discounts and gift cards. While marketing can be complicated, Shopify doesn’t display your products alongside your competitors, which makes it less competitive than Amazon.

Let's Create Shopify stores that supercharge your sales

Shopify vs Amazon FBA (Order Fulfillment)

Order fulfillment is an essential aspect of e-commerce, and both Shopify and Amazon offer solutions to help entrepreneurs manage their inventory and product fulfillment.

Amazon FBA (Fulfillment by Amazon) is an advanced and streamlined fulfillment service that handles everything from storage to shipping on behalf of sellers. It’s a convenient solution for entrepreneurs who want to avoid dealing with managing inventory. However, there are some limitations for individual selling accounts, with a storage limit of 10 cubic feet. On the other hand, professional selling accounts do not have any storage limits. Additionally, there are fees based on the product weight, size, type, and channels where the product is sold.

Shopify offers a fulfillment network, but Amazon FBA is more advanced and streamlined. However, Shopify Fulfillment Network is a growing solution that aims to help merchants manage inventory, shipping, and tracking in one place. The network is still expanding, but it promises to be a viable alternative to Amazon FBA.

Interestingly, Shopify allows merchants to use Amazon FBA, even if they’re not Amazon sellers. This means merchants can use Amazon’s advanced fulfillment services without being restricted to Amazon’s marketplace, giving them the best of both worlds.

Ultimately, the choice of order fulfillment solution will depend on the entrepreneur’s needs, budget, and goals. Amazon FBA is a more established and advanced solution, but Shopify’s growing fulfillment network offers a viable alternative for those seeking a different option.

Shopify vs. Amazon pricing models

Shopify and Amazon have different pricing models for their e-commerce platforms and services. 

Shopify’s pricing model is based on a subscription plan that includes different tiers, from Basic to Advanced. Each plan comes with various features and capabilities, such as the number of staff accounts, shipping discounts, and transaction fees. Shopify also charges a transaction fee for using third-party payment gateways, ranging from 0.5% to 2%, depending on the plan.

Amazon offers two types of accounts, individual and professional, with different fees and features. Individual accounts are free but have a per-item fee of $0.99, while professional accounts have a monthly fee of $39.99 but do not have a per-item fee.

Shopify vs Amazon


Both Shopify and Amazon offer distinct advantages for e-commerce entrepreneurs. Shopify’s platform is ideal for those who want to build their brand and have more control over their online store. With a range of customization options and marketing capabilities, Shopify is a good choice for entrepreneurs. This is good for those who want to sell unique products and build a loyal customer base.

On the other hand, Amazon provides access to a massive audience and allows easy entry into the e-commerce market. With its vast selection of products and customer base, Amazon can be an effective way to start quickly and efficiently. However, entrepreneurs should be aware that the competition can be fierce and that it may be more challenging to differentiate themselves from other sellers.


Shopify offers an easy-to-use platform that can help small businesses create and manage their online store. It has various features that can help small businesses sell their products online and reach a wider audience. With affordable pricing plans, Shopify can be a cost-effective solution for small businesses looking to establish an online presence.

The transaction fees charged by Shopify depend on the pricing plan you are on and the payment gateway you use. For example, on the Basic Shopify plan, the transaction fee for using Shopify Payments (Shopify’s built-in payment gateway) is 2.9% + 30 cents per transaction. However, if you use a third-party payment gateway, there is an additional fee of 2.0% per transaction. The transaction fees decrease on higher-level pricing plans.

There can be several reasons why some Shopify stores fail, including the following:

  1. Lack of market research: Some Shopify store owners may need to conduct proper market research before launching their store, leading to a lack of understanding of their target audience and market demand.
  2. Poor product selection: A Shopify store’s success depends largely on the products it offers. A store must have a good selection of products that meet customers’ needs or expectations to generate sales.
  3. Inadequate marketing and advertising: Even if a store has great products, it will only be successful with effective marketing and advertising. A store owner must invest in marketing and promoting their store to reach its full potential.
  4. Poor customer experience: If a store has a poorly designed website, slow loading times, or unresponsive customer support, it can lead to a negative customer experience, which can deter customers from returning or recommending the store to others.

Yes, Amazon can be worth it for a small business. Selling on Amazon can provide small businesses with access to a vast customer base, allowing them to reach customers they may not have been able to reach otherwise. Amazon also offers tools and services that can help small businesses manage their inventory, fulfill orders, and even handle customer service. 


However, it’s important for small businesses to carefully consider the costs and fees associated with selling on Amazon and have a solid marketing and sales strategy to maximize their success on the platform.

The fees Amazon charges per sale depend on several factors, including the product category, shipping options, and whether the seller uses Fulfillment by Amazon (FBA) or handles shipping themselves. In general, Amazon takes a referral fee based on a percentage of the item’s sale price, which ranges from 6% to 45%, with most categories falling between 8% and 15%. 

In addition to the referral fee, there may be other fees, such as a variable closing fee or FBA fees for storage and shipping. It’s important for sellers to carefully review Amazon’s fee structure before listing their products for sale to ensure they understand the costs associated with selling on the platform.