How To Verify Shopify Domain On Facebook?

As we live in the age of technology and social media, It not only makes our lives easygoing, but it has also witnessed a significant increase in the growth of e-commerce. You have multiple social media options like Instagram, Twitter, linked in, and Facebook, which you can use for more audience engagement. You can also use social media to sell your products and services to advance and grow your Shopify store. 

Facebook is also a social media application that allows millions of users to grow their businesses. Are you a Shopify Store owner who wants to grow your business on Facebook? Do you want to engage more audiences for your online Shopify Store on Facebook? 

Do you want to know about “How To Verify Shopify Domain On Facebook” If your answer is yes, then you face the problem of Shopify Domain verification on Facebook. If yes, you are on the right track. 

In this blog, I will guide you about What is Shopify Domain Verification, how many ways to do this, and how to do this? 

What Is Shopify Domain Verification?

Shopify domain verification on Facebook is a process that verifies ownership of a Shopify store’s domain name to ensure that the store is legitimate and authorized to use Facebook’s marketing tools.

When a Shopify store owner wants to use Facebook’s marketing tools, such as Facebook Shops, Facebook Ads, or Instagram Shopping, they need to verify their domain with Facebook. The domain verification process involves adding a unique code provided by Facebook to the DNS records of the domain, which confirms that the store owner has access to the domain’s configuration.

Once the domain is verified, the store owner can use Facebook’s marketing tools to promote their products on Facebook and Instagram. Customers can easily find and purchase their products on these platforms. It helps increase the store’s visibility and drives more traffic and sales.

Why is Shopify Domain Verification Important? 

Shopify domain verification on Facebook is necessary because it helps protect businesses from fraudulent activities and ensures that users see authentic and trustworthy information on Facebook and Instagram.

Without domain verification, anyone can create a Facebook or Instagram page and claim to be associated with a particular business, even if they are not authorized. It can lead to confusion among customers and may cause them to engage with a fake or fraudulent page, which can harm the reputation of the actual business.

 Verification of Shopify Domain on Facebook

Three different methods can achieve Shopify domain verification on Facebook. 

• DNS Verification 
• HTML file upload 
• Meta-tag Verification 

Let’s discuss these methods one by one. You can choose one of them according to your Store requirements and ease.

• DNS verification 

DNS verification is a method used to verify the ownership of a domain name. It involves adding a DNS record to your domain’s DNS settings, which proves that you have control over the domain. 

 Here is a step-by-step guide to verifying your Shopify domain on Facebook using DNS verification:

1. Log in to your Shopify store and go to the Online Store section.
2. Click on the Domains tab, then select the domain you want to verify.
3. Click on the Connect Domain button, then choose Facebook as the platform.
4. Follow the prompts to sign in to your Facebook Business Manager account and grant Shopify access.
5. Log in to your domain registrar or hosting provider’s account and navigate to the DNS settings for your domain. Click the Verify button. After giving access, you will redirect to the Shopify domain settings page.
6. On the Verify domain pop-up, select the DNS verification option and copy the unique TXT record provided.
7. Add a new TXT record to the DNS settings with the unique code you copied from the previous step. Make sure to follow the format provided by Facebook.
8. Save the new DNS record and wait for it to propagate across the internet. It may take up to 72 hours, but it typically happens much faster.
9. Return to your Shopify domain settings page and click the Verify button again.
10. Facebook will then verify your domain, and you will receive a confirmation message if the verification is successful.

That’s it! Once your domain is verified, you can use Facebook’s marketing tools, such as Facebook Shops, Instagram Shopping, and Facebook Ads.

• HTML File Upload 

HTML file upload is usable for website maintenance and verifying domain ownership on various online platforms, such as Facebook and Google. 

When verifying a domain, you may be required to upload an HTML file to your website to prove that you have control over the domain.

Here’s a step-by-step guide to verify your Shopify domain on Facebook by using an HTML file upload:

1. Log in to your Facebook Business Manager account and go to the Business Settings menu.
2. Click on the Brand Safety option in the left-hand menu, then select Domains.
3. Click the Add button to add a new domain.
4. Enter your Shopify domain name and click the Add Domain button.
5. Facebook will prompt you to verify your domain. Select the option to upload an HTML file to your website.
6. Download the HTML verification file provided by Facebook.
7. Log in to your Shopify store and go to the Online Store section.
8. Click on the Themes tab, then select the theme you’re currently using.
9. Click the Actions button and select Edit Code.
10. Upload the HTML verification file to your Shopify store’s root directory. You can do this by clicking the Upload files button in the top right corner, then select the file you downloaded.
11. Once the file is uploaded, go back to your Facebook Business Manager account and click the Verify button.
12. Facebook will verify your domain and notify you if the verification is successful.

It’s important to note that HTML file upload is just one of several methods for verifying your Shopify domain on Facebook. If you encounter any issues during the verification process, consult Shopify’s support documentation or contact Facebook’s support team for assistance.

• Meta-tag Verification 

Meta-tag verification is a method of verifying the ownership of a website or domain. It involves adding a particular code snippet, called a “meta-tag,” to the header section of a website’s HTML code. This code is provided by a third-party service, such as Google or Facebook, to verify the website’s ownership or control.

Here’s a step-by-step guide to verifying your Shopify domain on Facebook by using Meta-tag verification:

1. Log in to your Facebook Business Manager account and go to the Business Settings menu.
2. Click on the Brand Safety option in the left-hand menu, then select Domains.
3. Click the Add button to add a new domain.
4. Enter your Shopify domain name and click the Add Domain button.
5. Facebook will prompt you to verify your domain. Select the option to use a Meta-tag.
6. Copy the Meta-tag provided by Facebook.
7. Log in to your Shopify store and go to the Online Store section.
8. Click on the Themes tab, then select the theme you’re currently using.
9. Click the Actions button and select Edit Code.
10. Open the theme liquid file by clicking on it.
11. Paste the Meta-tag provided by Facebook into the head section of the theme. Liquid file, just before the closing head tag.
12. Save the changes to the theme Liquid file.
13. Go back to your Facebook Business Manager account and click the Verify button.
14. Facebook will verify your domain and notify you if the verification is successful.

That’s it! Once your Shopify domain is verified, you can use Facebook’s marketing tools, such as Facebook Shops, Instagram Shopping, and Facebook Ads.

The Role Of Shopify Domain Verification 

The role of Shopify domain verification on Facebook is to ensure the authenticity of a Shopify store’s domain and to verify that the store owner is authorized to use Facebook’s marketing tools, such as Facebook Shops, Instagram Shopping, and Facebook Ads.

• It Verifies the authenticity of a Shopify store’s domain name.
• Confirms that the store owner is authorized to use Facebook’s marketing tools.
• It helps protect businesses from fraudulent activities.
• Ensures that customers can trust the authenticity of the business and its products.
• It Promotes a more secure and trustworthy e-commerce environment.
• Improves the shopping experience for customers.
• It helps businesses to track the performance of their Facebook and Instagram campaigns.
• Enables businesses to make data-driven decisions to improve their marketing strategy.
• Increases the visibility of the store and drives more traffic and sales.
• Builds trust with customers and promotes the authenticity of the business.
• Ultimately leads to increased sales and customer loyalty.

Frequently Asked Questions (FAQs)

How long does Shopify take to verify the domain?

Shopify’s domain verification process can take up to 48 hours to complete. However, the actual time it takes may vary depending on various factors, such as the verification method used and the accuracy of the information provided.

 Once the verification process is complete, you will receive a notification from Shopify or the third-party platform that requested the verification.

Is Shopify a good domain registrar?

Shopify is primarily an e-commerce platform and website builder, and while it does offer domain registration services, it is not considered a leading domain registrar. 

While Shopify’s domain registration services are reasonably priced and easy to use, some users may prefer a specialized domain registrar for more advanced features and better support.

Is it better to buy a domain from GoDaddy or Shopify?

GoDaddy and Shopify offer domain registration services but have different areas of expertise. GoDaddy may be a better choice if you’re looking for a wide range of domain extensions, advanced domain management tools, and 24/7 customer support.

 However, if you prioritize ease of use, integration with an e-commerce platform, and reasonable pricing, Shopify may be the better option. Ultimately, the choice depends on your individual needs and priorities.

How do I add my domain to Shopify on Facebook?

To add your domain to Shopify on Facebook, you need to go to your Facebook Business Manager account and follow the instructions for adding a new domain. You will be asked to verify your domain ownership by one of the three methods: DNS verification, HTML file upload, or meta-tag verification.

 Once your domain is verified, you can connect it to your Shopify store and use Facebook’s marketing tools.

Can I use Shopify to sell on Facebook?

You can use Shopify to sell on Facebook by setting up a Facebook Shop. It allows you to create a catalog of your products within Facebook and Instagram, and customers can purchase directly from your Facebook Shop. 

To set up a Facebook Shop, you need to have a Facebook Business Manager account and connect it to your Shopify store.

Can I run ads without verifying my domain on Facebook?

You can run ads on Facebook without verifying your domain, but there are limitations. You must confirm domain ownership to run advertisements that link to your website or use Facebook’s shopping tools. 

With domain verification, your ads may be approved or have a limited reach. Verifying your domain is a simple process that can help ensure the success of your Facebook advertising efforts.

Final Words 

Verifying your Shopify domain on Facebook is crucial to establishing your brand’s legitimacy and trustworthiness on the platform. It allows you to use Facebook’s marketing tools, such as Facebook Shops, Instagram Shopping, and Facebook Ads, to promote your products and reach a wider audience. 

Multiple methods are available for verifying your Shopify domain on Facebook, including DNS verification, HTML file upload, and meta-tag verification. Each method has its unique steps and requirements, but they all serve the same purpose: proving that you have control over the domain.

 By following the appropriate verification process, you can ensure that your Shopify store is appropriately connected to your Facebook Business Manager account and start utilizing Facebook’s powerful marketing features to grow your business.

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