How to use Facebook Ads for Local Business?

In the digital age, Facebook has become a powerful platform for firms and retailers to interface with their main interested customers, create leads, and drive traffic. For Local Service Businesses, Equipping the Availability of Facebook ads can be a great move in engaging the best-targeted audience based on location.

Whether you’re a baker at the doorstep, a beauty salon artist, or a home decor service provider, understanding how to use Facebook ads for local business can assist you in reaching a wider audience and growing your business.

This Blog by the Shopify Digital service provider intends to give you important tips and strategies on Using Facebook Advertisements for your local business. By following these strategies, you can explore the complexities of Facebook’s Ads campaigns, Target the most potential customers, and optimize and analyze your campaign results. From defining your target audience to effectively learning how to advertise, this guide will equip you with the important information to make your Facebook Promotions a triumph.

Table of Contents

Facebook Advertising Services

Why do Facebook ads Work best for Local Businesses?

Facebook is best for local service businesses if they use advertising campaigns rightly. There are various examples where Facebook Ads helped local service businesses grow their store with unlimited customer reach. Facebook ads work best for local businesses because;

1. People don’t look on Google, which they can buy locally.

 Google is usually the first place local businesses start when advertising online. It is the best option for most businesses, but not all. When products like groceries, dry cleaning services, or cosmetics are things that people frequently buy locally, they probably won’t look for them online. They need to go to the closest store to get them now.

Therefore, if you want to use online ads to boost in-store sales, you need to reach the right people in your area and place them where they will see it. Facebook is the only platform allowing you to do both things.

2. You can undoubtedly target individuals inside a specific geographical region of your business

Facebook permits you to focus on your Facebook promotions with geofencing. It makes it simple to show your advertisement only to people who can drive or walk to your store.

3. Option of promoting coupons and offers

Utilizing either a third-party Facebook coupon application or Facebook’s Offers application, you can, without much effort, advertise your coupons and drive individuals to attain offers on Facebook.

4. Facilitate retargeting;

 Facebook retargeting is an option to target back the people whose email addresses or phone numbers you have collected from their previous visit to your store. You can use them to retarget those customers using Facebook’s custom audience targeting options.

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How to Use Facebook ads For Local Service Business

The best method for driving new clients utilizing Facebook Advertisements is to offer visitors something of significant worth for free. Make sure you don’t have the same goal of making money with Facebook ads if you are using that for Google ads because you need to know what people think when they’re on the platform.

In the case of Facebook ads because it works exactly differently from Google Adwords. So you need to give them something to arouse their curiosity – something that your audience considers valuable, like products that address their need, provide a solution to their specific problem, and show how using a particular product changed their life.

Some best practices that every Local Service business should adopt to get practical benefits of Facebook Ads are given below:

1. Set Clear Advertising Campaign Objectives

When using Facebook ads, one of the biggest mistakes you can make is selecting a campaign objective that aligns differently from the outcomes you want to achieve. It puts your advertising strategy in a difficult position at the beginning.

Your objectives indicate what you want to achieve and how you want people to react after viewing your ads. According to these statistics, Facebook shows ads to the potential target audience.

 Assuming that you pick the Traffic objective, for instance, Facebook will focus on showing your advertisements to individuals in your interest group who often click joins. Facebook offers you 11 objectives to choose from; they are

  • Traffic
  • Brand Awareness
  • Reach
  • Engagement
  • App Installs
  • Video views
  • Lead generation
  • Messages
  • Conversions
  • Catalog sales
  • Store Traffic

Choosing the right campaign objectives leads to your success. So try to select objectives that seem real to achieve.

Facebook Advertising Services

2. Use Audience Target Capabilities

For local businesses, Facebook gives the most significant focus on targeting, which is the capacity to target individuals in your immediate geological area. In addition, you can target people who are interested in your products and who are the right age and gender to use them.

The one thing to remember is that your audience should be between 50,000 and 100,000 people.

There are two most commonly sued ways of targeting are

  • Custom Audience Targeting

This targeting allows you to show your ads to specific people who have been your customers. You provide their email address to Facebook, which will haunt those people through it and show your ads to them.

  • Look-alike Targeting

This type of targeting allows you to show the ads to an audience similar to your current customers. You present a list of your customers’ email addresses, and Facebook uses that data to target the people who are somehow connected with your current customers.

These targeting options are more suitable for reaching new people with little time and resources. It is the easiest way to make a wider audience view your ads and reach potential customers.

3.Could you provide them with a Reason to Click?

As I mentioned above, Facebook Advertisements expect you to give a motivator to get individuals to click. In all likelihood, they are not considering purchasing something when they see your Promotion on Facebook.

Therefore, what is the most effective method for attracting clicks from individuals genuinely interested in purchasing from you? Here are some things you can do to give your targeted audience additional value.

  • Address the audience who are in most need of your product and services.
  • Provide solutions to a specific problem they are facing.
  • How the particular service in the ad will bring change in their living.
  • Attract customers with gift packs and special customer deals.
  • Please encourage them by offering different discounts on special days.

All these things will help you get more clicks on your ads and more engagement and leads.

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4. Use Different Types of Facebook Advertisements.

You can use and create different types of ads on Facebook according to the requirements of your Socal service business. You can also use more than one ad at a time to promote your products and services. Different types of Ads available for Facebook advertising are;

  • Facebook Image Ads:

Visual content is displayed as a single image created in a few clicks in this advertising as a boosting post that showcases illustrations, designs, and photography to promote services and products.

  • Facebook Video Ads:

You can produce videos ranging from 15 seconds to 240 minutes. It is similar to an image ad; this service only lets you upload one video to send your message to the audience.

  • Carousel Ads:

This advertising service includes videos and images suitable for showcasing various product categories, guiding a process, and demonstrating various demo steps in multiple short videos. 

  • Instant Experience ads;

When users tap on advertisements, we provide a full-screen experience as part of an advertising service. It will improve the user’s experience with your products and services, increasing engagement.

  • Lead Ads:

This advertising service collects their information by requiring users to sign in for a free trial of your products and services. This promotion is dynamic for cell phones, allowing clients to get more data about your image by producing leads.

  • Slideshow ads:

Ad with a slide show consisting of three to ten images and a slide show video. It is more appropriate because it requires less data, practice, and time than video ads.

  • Messenger ads;

Besides this advertising, it is another way to tell stories and convey your message to Facebook users.

facebook Advertising

5. Monitor the performance of Your Ads.

Now you are working on Facebook advertising campaigns; you have come up with the best campaign objectives, Targeted the audience, encouraged them for clicks by providing additional value, and used the best type of Facebook ads; now it’s time to monitor the performance of your Facebook ads. 

You can use Shopify Digital” s tracking apps, Facebook Ads Manager and other Coupon apps to track the performance of your campaign. Their analytics helps you know about the following;

  • It tells how many Impressions your ads get.
  • The number of users who reached your ad.
  • Conversion rate at your ad.
  • Performance of Pay-per-click ads.
  • Performance of Conversion-per-click ad.
  • Return-on-ad and engagement metrics.

After knowing the performance of the metrics mentioned above, you will be able to know about the strengths and weaknesses of your Facebook ads. It will also let you know where to spend to increase reach, engagement, and conversions. You can adjust targeting, ads visuals, and budget according to performance.

6. Optimize Facebook Ads

For continuous effectiveness and performance of Facebook advertising, Optimization is a must. It is important to make adjustments regularly and improvements in your ads, upgrade and upgrade them to meet the desired return on investment(ROI).some of the techniques which you can use for optimizations are;

  • Ad content should be clear with description, title and heading, with high-quality Ad images.
  • Add A/B testing for choosing the best ad variant for Facebook posting.
  • Optimization of landing pages to ensure streamlined user engagement.
  • Retarget your customers for sales conversions.
  • Continuously get insight from the data matrix for the effective use of Facebook ads.

So you can use these techniques for better optimization results.


 The data in this article ought to provide you with some insight into the potential that Facebook holds. Potential for lead generation, promoting, driving traffic, conversions, etc. Facebook developers have put in a lot of time and effort to make their data acquisition methods ideal for marketers. You get all the benefits for your local service business if you utilize that work.

So If you want to take your businesses to the next level, Shopify Digital’s guide on How to Use Facebook Ads for Local Service Businesses might be helpful for you. You can Run an advertising campaign by understanding the process, choosing appropriate objectives, best-optimizing options, targeting the audience, and monitoring the performance of Facebook ads. Shopify Digital Also provides you with the Facebook ads service within your budget that helps Local service businesses expand their reach and grow in their local area.


You can create Facebook Ads by following the steps below;

  • Create your Facebook Ads Account
  • Choose a Campaign objective.
  • Name your Campaign.
  • Choose your budget and schedule.
  • Choose your target audience.
  • Select your Facebook ad Placement.
  • Create your Facebook ad.

By following these steps, you can easily create Facebook, and by applying the best strategies discussed above, you can achieve exceptional success.

Here are some top tips that will help you promote local area businesses.

  • By joining local communities.
  • Conducting contests and competitions.
  • Offer Local discounts and rewards.
  • Partnership and connecting with local businesses and influencers.
  • Get help from Advertising service providers.
  • Align yourself with platforms.