How To Become A Certified Shopify Expert?

With over a million merchants and counting, Shopify has quickly become a go-to platform for businesses looking to establish an online presence. But with so many merchants using the platform, how can you stand out as a Shopify expert? 

The answer is simple: become a certified Shopify expert. This certification will give you the skills and knowledge needed to excel on the platform and make you stand out in a sea of other Shopify users. In this article, we’ll cover everything you need to know to become a certified Shopify plus expert and take your e-commerce game to the next level.

Why Is Shopify Most Popular?

Shopify is an all-in-one e-commerce platform that allows businesses of all sizes to create, manage, and grow their online stores. With an easy-to-use interface, powerful tools, and robust features. Shopify has become increasingly popular among entrepreneurs and businesses looking to establish or expand their online presence.

How To Become A Certified Shopify Expert

Shopify’s financial results for 2021 demonstrate an impressive growth trajectory, with the company posting a total revenue figure of USD 4,611.9 million. This represents a significant 57% increase in revenue over the previous year, which is a remarkable feat in and of itself. Equally impressive is that merchants selling on Shopify’s platform generated a total of USD 175.4 billion in sales for the year, an impressive 47% increase from the previous year. 

These figures reflect the success of Shopify’s platform in helping merchants build and grow their businesses. While also highlighting the increasing importance of e-commerce as a key driver of economic growth in today’s digital age. This popularity can be attributed to the platform’s user-friendly design, flexibility, and ability to integrate with various third-party tools and apps. 

Shopify’s success has also been fueled by its commitment to innovation. The people who want to evolve the e-commerce landscape must keep up with the constantly releasing new features and updates. As a result, more and more businesses are turning to Shopify as their platform of choice for online sales.

Is Shopify Certification Worth It?

The merits of obtaining a Shopify certification are contingent on your personal objectives and vocational ambitions. If you are a Shopify merchant, acquiring a certification can give you a more profound comprehension of the platform’s functionality, features, and capabilities. It allows you to optimize your online store’s performance and elevate your business.

Similarly, if you are interested in pursuing a career in e-commerce, specifically as a Shopify developer or expert. A certification can serve as a valuable asset to showcase your proficiency and competency in the field to potential employers or clients.

shopify experts

Nonetheless, it is important to note that a Shopify certification should not be viewed as a guarantee of success or a substitute for real-world experience and practical skills. Ultimately, it is up to you to weigh the benefits and costs of obtaining a certification and determine if it aligns with your career objectives and aspirations.

What Is Needed To Become A Shopify Expert?

To become a Shopify expert, there are certain eligibility criteria that you must meet. These include:


You must have a proven track record of expertise in a specific area related to e-commerce, such as website design, development, digital Shopify marketing expert, photography, or copywriting.


A high level of professionalism and commitment is needed to provide exceptional service to Shopify merchants.


Excellent communication skills; a person should also be able to communicate with clients effectively. The client’s needs should be the priority, so working on communication skills will help you determine your client’s requirements and provide customized solutions.


All is about expertise. If you want to work with a known platform like Shopify, you should have experience working with Shopify. You are working as a merchant, developer, or expert 

and thoroughly understand its platform and features.


You must have a strong portfolio of work showcasing your skills, experience, and expertise, demonstrating your ability to deliver quality results.


Any person who is working in the computer field. They should have references from previous clients or employers who can attest to your professionalism, expertise, and work ethic.

By meeting these eligibility criteria, you can demonstrate to Shopify that you are a qualified and capable expert who can help merchants succeed on the platform.

How Do I Register Myself As An Expert On Shopify?

best shopify experts

If you are interested in becoming a registered Shopify expert, you can do so by following a few simple steps:

  • Visit the Shopify Experts website ( and locate the “Apply Now” button.
  • Fill out the application form with your relevant personal and professional information, including your name, email address, location, and specific areas of expertise.
  • Indicate the type of expert you wish to be registered as, such as a developer, marketer, designer, or photographer.
  • Provide detailed information about your experience, skills, and qualifications that make you a strong candidate for being a Shopify expert.

After completing your application, submit it for review and await a response from Shopify.

Once approved as a Shopify expert, you can begin offering your services to Shopify merchants who require assistance with their online stores. This can be a great opportunity to grow your business, expand your professional network, and help others succeed in e-commerce.

What Are Skills And Certifications?

To obtain a Shopify certification, certain skills and experience are necessary. These include:

Familiarity with the Shopify platform: A person who wants certifications should understand Shopify’s features, capabilities, and tools well. As well as how to use them to optimize your store’s performance and meet your business goals.

Knowledge of e-commerce best practices: Solid understanding of e-commerce is the best practice. Product management, merchandising, shopigy marketing, and customer experience are included.

Proficiency in web development: Depending on the certification you are pursuing, you may need proficiency in web development languages such as HTML, CSS, and JavaScript, as well as experience with web design and coding.

Understanding of SEO and digital marketing:

Search engine optimization is essential for your store visualization. You should know about search engine optimization (SEO) and digital marketing strategies, including email marketing, social media marketing, and paid advertising.

Experience with Shopify apps and integrations: Upgrade yourself with Shopify apps and integrations, and know how to use them to enhance your store’s functionality and streamline your business operations.

Strong analytical and problem-solving skills: You should be able to analyze data, identify problems, and develop effective solutions to improve your store’s performance and achieve your business goals.

With these skills and experience, you can prepare to take and pass a Shopify certification exam. Demonstrating your proficiency and knowledge in using the platform to grow your business

Certification Process:

The Process Of Becoming A Certified Shopify Expert:

how to become a shopify partner

Choose an area of expertise: 

The first step in becoming a certified Shopify expert is to choose an area of expertise that aligns with your skills and experience. Shopify offers certifications in various areas like design, development, and marketing. So it’s important to select the one you are most comfortable with.

Study the materials: 

After selecting your area of expertise, the next step is to study the relevant materials Shopify provides. These materials are designed to prepare you for the certification exam and may include training courses, study guides, and practice exams. It’s essential to take the time to thoroughly understand the concepts and topics covered in the materials, as they will form the basis of the exam questions.

Take the certification exam: 

Once you feel comfortable with the materials, you can take the certification exam. Certification exams Consist on MCQs (Multiple choice Questions). MCQs will be related to your expertise area. You must answer the questions correctly to pass the exam.

Pass the exam: 

To become a certified Shopify expert, you must pass the certification exam with a minimum score of 80%. If you fail the exam, you can retake it after a specific period.

Receive your certification: 

Once you have passed the exam, you will receive your certification from Shopify. The certification has alot of benefits, but to hunt potential clients, you can then use your certificated. You can also display your certification badge on your website or social media profiles to demonstrate your credibility and expertise.

Shopify Certification Cost:

The Shopify certification costs vary depending on the program and level you pursue. For example, the how to become a  Shopify Partner Academy courses and certifications range from free to several hundred dollars. 

The cost of the Shopify Expert certification exam is typically around USD 1,000. However, the cost may vary depending on your location and any applicable taxes or fees. It’s important to research the specific certification program you’re interested in to determine the exact cost.

Recommended Resources For Preparing For The Exam:

If you’re preparing for the Shopify certification exam, several resources can help you. Here are some of the recommended resources:

Shopify Academy:

Shopify Academy offers a range of free courses and tutorials that can help you prepare for the certification exam. These courses cover various topics such as store design, SEO, marketing, and more. You can access Shopify Academy by creating a free account on Shopify.

Shopify Partner Dashboard: 

If you’re a Shopify partner, you can access the Partner Dashboard. Which provides a wealth of resources and tools for preparing for the certification exam. The Partner Dashboard includes study guides, practice exams, and other resources that can help you prepare for the exam.

Shopify Community Forums: 

The Shopify Community Forums are an excellent resource for getting help and advice from other best Shopify experts. You can ask questions about the exam and get advice from people who have already taken and passed it.

Shopify Experts Marketplace: 

The marketplace is a platform where you can find certified Shopify experts who can provide guidance and support for preparing for the certification exam. You can search for experts by location, expertise, and other criteria.

External resources: 

Several external resources can help you prepare for the exam. Such as online courses, blogs, and videos. Udemy, Coursera, and Skillshare are some popular online learning platforms offering courses on Shopify. You can also search for Shopify-related blogs and videos on YouTube.

Using these resources, you can gain the knowledge and skills necessary to prepare for the Shopify certification exam and increase your chances of passing it.

Benefits Of Being A Certified Shopify Expert:

Becoming a certified Shopify expert offers several benefits that can enhance your career in the e-commerce industry. Here are some detailed explanations of the advantages:

Improved credibility: 

Being a certified expert in Shopify showcases your proficiency in the platform and demonstrates your ability to assist clients with their online businesses effectively. This recognition can boost your reputation and enhance your credibility in the e-commerce industry, resulting in more business opportunities and earning potential.

Access to exclusive resources: 

Once you are a certified expert, you gain access to an array of exclusive resources Shopify provides. These resources include study guides, practice exams, and other learning materials that can help you stay up-to-date with the latest trends and best practices in e-commerce. Additionally, Shopify provides ongoing training and support to ensure that certified experts are equipped with the knowledge and skills necessary to provide top-notch services to their clients.

Exposure to a broader client base: 

Being a certified expert puts you on the Shopify Experts Marketplace, a platform that connects merchants with experienced professionals who can help them build and grow their online businesses. This platform offers exposure to a broader client base, including international clients, and increases your chances of securing high-value contracts.

Opportunities for career advancement: 

As a certified Shopify expert, you open yourself up to new career opportunities, such as working with larger clients, taking on more complex projects, and advancing to leadership positions. Additionally, being a certified expert can help you stand out in a competitive job market and increase your earning potential.

Becoming a certified Shopify expert offers numerous benefits that can help you succeed in the e-commerce industry. It showcases your credibility, gives you access to exclusive resources, broadens your client base, and provides opportunities for career advancement.

Advantages For Professionals And Businesses

Becoming a certified Shopify expert offers advantages for both professionals and businesses in the ecommerce industry, including:

Advantages for Professionals:

Increased credibility: As certified best Shopify experts, professionals can demonstrate their proficiency in the platform, which enhances their reputation and increases their credibility in the industry.

Access to exclusive resources: Certified experts gain access to an array of exclusive resources that help them stay up-to-date with the latest trends and best practices in e-commerce. This certified expertise will enhance your proficiency and skills by making you more valuable clients.

Exposure to a broader client base: Being listed on the Shopify Experts Marketplace offers certified experts exposure to a broader client base, including international clients. This can lead to higher earning potential and new business opportunities. 

Opportunities for career advancement: Certification provides opportunities for career advancement, such as taking on more complex projects, working with larger clients, and advancing to leadership positions. This can lead to increased earning potential and a more fulfilling career.

Advantages For Businesses:

Access to highly skilled professionals: Businesses that hire certified Shopify experts gain access to highly skilled professionals who have demonstrated their proficiency in the platform. This can lead to higher-quality work and better outcomes.

Improved efficiency: Certified experts are trained to work efficiently with the Shopify platform, which can lead to faster project completion times and cost savings for businesses.

Enhanced trust and credibility: Working with certified experts demonstrates a commitment to quality and professionalism, which can enhance the trust and credibility of the business among customers and partners.

Improved ROI: Hiring certified experts can lead to better outcomes, which can result in improved return on investment (ROI) for the business.

Becoming a certified Shopify expert offers advantages for professionals and businesses in the e-commerce industry. It enhances credibility, provides access to exclusive resources, offers exposure to a broader client base, provides opportunities for career advancement, and offers businesses access to highly skilled professionals, improved efficiency, enhanced trust and credibility, and improved ROI.7

What Is The Difference Between Shopify Experts And Partners?

The Shopify Plus Experts and Shopify Partners programs are initiatives aimed at assisting businesses with developing and maintaining their online stores using the Shopify platform. These programs have distinct priorities and prerequisites.

Shopify Experts

Shopify Experts are independent professionals who have passed the Shopify Certification exam and demonstrated proficiency in working with the Shopify platform. They offer various services, including store design, development, shopify marketing, and support. Best Shopify Experts are listed in the Shopify Experts Marketplace. Where businesses can search for and hire them for their specific needs. Experts can also use exclusive resources and training programs to help them grow their skills and knowledge.

Shopify Partners

Shopify Partners are agencies or businesses that work directly with Shopify to provide services to merchants on the platform. To remain in the program, partners must maintain a certain activity level and success in their work with Shopify. They have access to a wider range of resources and benefits, such as partner-exclusive tools, beta testing programs, and dedicated support from Shopify. Partners also have the opportunity to participate in the Shopify App Store and create their apps and integrations for the platform.

In summary, Shopify Experts are individual professionals who offer services on the Shopify platform and are listed in the Shopify Plus Experts Marketplace. At the same time, Shopify Partners are agencies or businesses that work directly with Shopify and have access to a wider range of resources and benefits. Both programs can help businesses build and manage their online stores on Shopify but they have different focuses and requirements.

Is Shopify Partner Program Profitable?

Case Study: Luxy Hair

shopify plus experts

Luxy Hair is a company that sells high-quality hair extensions online. They partnered with the Shopify Plus Partner, Electric Eye, to help them optimize their Shopify store for better performance.

Electric Eye conducted a comprehensive analysis of Luxy Hair’s website and found areas that needed improvement. They worked on enhancing the website’s design, usability, and checkout experience. They also optimized Luxy Hair’s site speed and made sure that it was mobile-friendly.

As a result of the partnership, Luxy Hair saw a significant increase in conversions and revenue. Their mobile conversion rate increased by 18%, and their desktop conversion rate increased by 34%. Overall, their website’s revenue increased by 115% year over year.

The benefits of collaborating with a Shopify Partner were clear for Luxy Hair. By working with Electric Eye, they enhanced their website and provided a better user experience for their customers. This, in turn, led to increased sales and revenue for their business.

This case study is just one example of how working with a Shopify Partner can help businesses achieve their goals. By collaborating with an expert in Shopify design and optimization, businesses can optimize their website for better performance and ultimately drive more sales and revenue.


In the world of e-commerce, having a successful online store can make all the difference. But building a successful online business can be daunting. Especially for those who need the necessary technical expertise. This is where Shopify Partners come in. These experts can provide valuable support and guidance to businesses looking to create or improve their online presence. In this Shopify Partner case study, we’ll explore how one business was able to achieve its goals with the help of a Shopify expert.

Frequently Asked Questions (FAQs)

You May Also Like:

Similar Posts