Do you want to promote brand awareness among the audience? Are you searching for a beneficial platform for increasing sales of your Shopify Store?

In the current era, social media is essential in business promotion. So you can also use one of the many social media options for your Shopify Store. TikTok is one of them. But You are usually thinking about whether it is worth it.

With over a billion active users worldwide, Tiktok has become a valuable tool for businesses to promote their products and services. In the current era, TikTok has emerged as a platform for businesses to reach a younger audience and increase brand awareness.

One of the primary roles of TikTok in business is brand promotion. Companies can showcase their products and services to a broad audience by creating engaging and creative videos. Companies can use influencers to promote their brand or even create their TikTok account to engage with their audience directly.

You can use TikTok By add Tiktok pixels to Shopify Store. You may need clarification about what TikTok pixel is. No Issue, In this blog, we will probe together what it is and how we can use it to get the most out of it.

What Is TikTok Pixel?

TikTok Pixel is a powerful tool that allows businesses to track and analyze user behavior on their website and ultimately drive more conversions. A small code can be added to a website to track TikTok users’ actions.

By using TikTok Pixel, businesses can gain valuable insights into the effectiveness of their advertising campaigns and optimize their marketing strategies for maximum ROI.

Why Should I Use TikTok Pixel To Shopify Store?

This question is very valid when choosing Tiktok pixel out of many options.

Let’s discuss some of its benefits to help you understand its reliability.

Conversion tracking:

TikTok Pixel can track customer actions on your website, such as purchases and add-to-cart events. This tracking lets you know your ad campaigns’ effectiveness and make data-driven decisions to optimize them.

Custom Audiences:

You can use TikTok Pixel to create custom audiences based on customer behavior on your website. TikTok pixel allows you to target your ads to users more likely to be interested in your products, increasing the chances of conversion.

Optimization:

Using TikTok Pixel to track user behavior, you can optimize your ads for better performance. You can identify which campaigns and ad sets deliver the best results and adjust your strategy accordingly.

Retargeting:

TikTok Pixel can be used for retargeting campaigns, allowing you to reach out to users who have already shown interest in your products. It can increase the chances of conversion and drive more sales.

Cost-effective:

TikTok Pixel is a cost-effective tool that can help you to get the most out of your advertising budget. Using data to optimize your campaigns can reduce the cost per acquisition and maximize your return on investment.

Now you can relate how using TikTok Pixel for your Shopify store can help you to track user behavior, create custom audiences, optimize your campaigns, retarget customers, and ultimately drive more conversions.

Now you are looking for an answer to how you can integrate Tiktok pixel on your Shopify Store. Let’s discuss this.

How To Setup TikTok Pixel?

There are several methods through which you can add TikTok Pixel to Your Shopify Store. In this blog, I will discuss Three of them.

Manual Installation
Shopify Integration
Third-Party Apps

Manual Installation

Here is a step-by-step guide on adding TikTok Pixel to Shopify using the manual installation method:

Create a TikTok Pixel:

You must create a TikTok Pixel in your TikTok Ads account. To do this, log in to your TikTok Ads account, click on the “Pixel” tab, and click “Create Pixel.” Follow the prompts to set up your Pixel and name it accordingly.

Copy the Pixel code:

Once you create the Pixel, click on “Install Pixel” and copy the Pixel code provided.

Log in to your Shopify account:

Go to “Themes”:

In the Online Store section, click “Themes” and select the theme you use for your store.

Edit your theme code:

Click on “Actions” and select “Edit code” to edit your theme’s code. It will open the “Theme Editor” page.

Edit the “theme. liquid” file:

In the “Theme Editor” page, click on “theme. liquid” in the “Layout” section to open the file.

Paste the Pixel code:

Scroll to the bottom of the “theme. liquid” file and paste the Pixel code you copied in step 2 just before the </head> tag.

Save and test the Pixel:

Click “Save” to save your changes to your theme Liquid file. Once you’ve saved the changes, go back to your TikTok Ads account and click “Verify Pixel” to test that your Pixel is working correctly.

This is how you can use the manual installation method, and you’ve successfully installed TikTok Pixel on your Shopify store. Now you can use the Pixel to track user behavior on your website and optimize your advertising campaigns for better results.

2. Shopify Integration

Let’s discuss how to add TikTok Pixel to Shopifyby using the Shopify Integration method:

Create a TikTok Ads account:

If you haven’t already, create a TikTok Ads account by visiting the TikTok Ads website and following the prompts to create an account.

Create a TikTok Pixel:

Once you’ve created your TikTok Ads account, click on the “Pixel” tab and create a new Pixel for your Shopify store. Give your Pixel a name and configure the settings as desired.

Connect your Shopify store to TikTok Ads:

In your TikTok Ads account, click on the “Integrations” tab and click on “Shopify.” Follow the prompts to connect your Shopify store to your TikTok Ads account.

Install the TikTok Ads app on your Shopify store:

In your Shopify store, go to the Shopify App Store and search for the TikTok Ads app. Install the app on your store and follow the prompts to set it up.

Connect the TikTok Pixel to your Shopify store:

Once you’ve installed the TikTok Ads app on your Shopify store, navigate to the app’s settings and click on “Connect TikTok Pixel.” Follow the prompts to connect your TikTok Pixel to your Shopify store.

Verify that the Pixel is installed:

After you’ve connected the TikTok Pixel to your Shopify store, go back to your TikTok Ads account and click on “Verify Pixel” to ensure that the Pixel is installed correctly.

That’s it! Using the Shopify Integration method, you’ve successfully installed TikTok Pixel on your Shopify store. Now you can use the Pixel to track user behavior on your website and optimize your advertising campaigns for better results.

3. Third-Party Apps

This method of adding TIkTOk pixel on Shopify is similar to that discussed above. The only hustle you need to do here is to choose a third-party app.

Several third-party applications on the Shopify App Store can help you in this process. You can choose the one that best suits your business Strategy. Some are;

TikTok Pixel Helper by HULKAPPS:

This app provides a simple way to add the TikTok Pixel to your Shopify store and offers a range of features to help you optimize your advertising campaigns.

TikTok Pixel by Trackify:

This app helps you install and manage the TikTok Pixel on your Shopify store and provides advanced tracking and retargeting features.

Pixel Perfect by Pixel Union:

This app helps you install the TikTok Pixel on your Shopify store and provides detailed analytics and reporting features to help you optimize your campaigns.

TikTok Pixel Manager by Adroll:

This app offers a simple way to install the TikTok Pixel on your Shopify store and provides a range of advanced features to help you manage and optimize your campaigns.

These are just a few examples of the many third-party apps available on the Shopify App Store that can help you add TikTok Pixel to your Shopify store. When choosing an app, read reviews and compare features to find the one that best suits your needs.

What Are The Events That TikTok Pixel Offers?

TikTok Pixel events are user actions on your website that you can track using the TikTok Pixel. By monitoring these events, you can gain valuable insights into how users interact with your website and use this information to optimize your advertising campaigns for better results.

TikTok Pixel offers several formal events you can track, including

PageView: This event follows when a user loads a page on your website.
ViewContent: This event tracks when a user views specific content on your website, such as a product or blog post.
AddToCart: This event follows when users add a product to their cart.
InitiateCheckout: This event follows when a user begins the checkout process.
Purchase: This event follows when a user completes an acquisition on your website.
Search: This event tracks a user’s search on your website.
Contact: This event tracks when a user contacts you through a form on your website.

Lead: This event tracks when a user submits a lead form on your website.
CompleteRegistration: This event tracks when a user completes a registration form on your website.

By tracking these events, you can gain insights into which products are most popular, which pages drive the most traffic, and which advertising campaigns generate the most revenue. This information optimizes your advertising campaigns and improves your overall marketing strategy.

Frequently Asked Questions (FAQs)

How to uninstall Tiktok pixel?

To uninstall TikTok Pixel from your website, you must remove the TikTok Pixel code from your website’s HTML. Locate the code snippet and remove it from all pages where it appears. Save the changes and clear your browser’s cache to ensure the Pixel is ultimately released.

How do I check my TikTok pixel on Shopify?

To prevent your TikTok Pixel on Shopify, go to your Shopify admin dashboard and click on “Online Store” and then “Preferences.” Scroll down to the “TikTok Pixel” section and click “View pixel status.”

It will open a page where you can see the status of your Pixel and any associated events. You can also test your Pixel by performing a test checkout on your store.

How do I get permission for pixels?

To get approval for pixels, you need to request access from the owner of the website or platform where the Pixel installation occurs. Permission is achievable through the website’s admin panel or by contacting the website owner directly.

Ensure to provide a clear and specific reason why you need access to the Pixel, and be prepared to provide any necessary information or documentation to support your request.

Where do I find my pixel on Shopify?

To find your Pixel on Shopify, go to your Shopify admin dashboard, click “Online Store,” and then “Preferences.” Scroll down to the “TikTok Pixel” section, and you will see your pixel ID displayed.

You can also view your pixel status and associated events on this page. If you haven’t installed your Pixel, click the “Set up” button and follow the instructions.

What is the pixel size for Shopify?

The recommended pixel size for Shopify is 1×1. It means that the Pixel is a single, transparent image that measures 1 pixel by 1 pixel.

The 1×1 pixel size is commonly used in digital marketing to track user behavior and gather data about website visitors. When installing a pixel on Shopify, you will typically receive a code snippet that includes the 1×1 Pixel.

Conclusion

In conclusion, adding TikTok Pixel to your Shopify store is essential in optimizing your advertising campaigns and gaining valuable insights into how users interact with your website. There are several methods to add the Pixel, including manual installation, Shopify integration, and third-party apps, each with its benefits and drawbacks.

Regardless of your chosen method, adding the TikTok Pixel to your Shopify store allows you to track user behavior and optimize your advertising campaigns for better results. By following standard events such as PageView, ViewContent, AddToCart, and Purchase, you can gain valuable insights into which products are most popular, which pages are driving the most traffic, and which advertising campaigns are generating the most revenue.

Overall, adding TikTok Pixel to your Shopify store is a crucial step in improving your marketing strategy and staying ahead in the competitive world of e-commerce.

How To Add Tiktok Pixel To Shopify?

What Is TikTok Pixel?