Are you looking for how to get your store ranked? Do you want your products and services to attract more audience and make them your customers? Are you searching for a platform that can help you with SEO ranking?

You should look on Shopify to get rid of all your ranking-related frustration and get some peace while letting Shopify get your Shopify store ranked through its robust features. Shopify has become the most used platform by ecommerce entrepreneurs due to its friendly environment and robust features.

In this blog post, we will discuss some aspects of Shopify SEO and its features through which it provides SEO assistance to its users.

Shopify SEO

What Is Shopify SEO?

Shopify SEO involves strategies and adjustments that help rank Shopify websites and stores. Shopify SEO helps in ranking by increasing visibility, improving user experience, providing a competitive advantage, driving organic traffic and giving your Shopify store and website long-term benefits.

Although SEO is all about traffic, businesses do not require the same demand for traffic. For example, as an ecommerce business owner, you focus more on organic traffic that drives sales of your products and services. Shopify SEO is designed with features for ecommerce businesses.

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SEO features of Shopify

Shopify is an SEO-friendly platform, and it also offers features that do SEO activity for your online stores and websites. Even though we are using various features, we still need to find out, like Shopify’s auto-generated canonical tags. These tags spread all over your side and help google to recognize which pages to index.

Similarly, the Themes of your Shopify store are also designed to be SEO friendly as they automatically convert general title tags with your store’s name. Do you want to know more about Shopify SEO features? Let’s discuss them one by one.

  • Automatic sitemaps/ XML sitemaps
  • Edit your store’s URL structure.
  • Canonical tags
  • SEO friendly themes
  • Content Optimization feature

Automatic sitemaps/XML sitemaps

Search engine bots use Sitemap to crawl and explore the pages of your Shopify store more efficiently. Shopify automatically produces and updates XML sitemaps that provide Google with a list of all necessary pages like product page, category, collection page, and all other important content you prioritize for ranking. This way, it will be easy for Google to crawl your site pages and make them more explored on search engines.

  • It benefits in crawling and indexing your site and store pages.
  • It also allows you to prioritize your content pages based on their importance for indexing to provide more clarity to search engines.
  • It identifies the errors and issues in your site, like broken links and inaccessible pages, and indicates how to resolve them.

It will notify the search engine whenever you post new content on your store pages.

Shopify SEO

Edit your store’s URL

While editing your store’s URL, it allows adding redirects, most importantly if you are shifting from one URL to another. Redirect 301 is more specific for changing stores or product pages URL. It notifies Google that a particular URL is moved to a new URL. Doing so may save the SEO value and indexing of your previous page and prevent any errors or broken links. Editing also benefits you in restructuring your site’s URL.

  • By editing the URL of your product page, blog page and collection page, you can incorporate targeted keywords that can improve the chances of ranking.
  • Shopify allows the creation of clear and concise URLs.It clarifies to the visitors what the store is about.
  • Shopify creates a well-reputed and organized URL structure for its users (http://myshopifystore.com).

Canonical Tags

Shopify provides an important role in SEO by directly generating Canonical tags in your URL that help search engines recognize the most preferred version of your website page. How does it work?

There are various ways to reach your product page through the www,non-www and different localized versions of your website. Use of variant selector for changing colors of products on the product page also changes the URL of your page. But all these ways are different but reach the same page, creating confusion for the search engines. 

Search engines examine this as duplicate content, which may lead to penalties as it’s against the search engines’ policy.

This is where Canonical tags come in. They address this issue by specifying the most preferred version of your page to search engines. So in this way, it helps in consolidating ranking, avoiding penalties, and maximizing crawling and indexing efficiency.

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SEO Friendly Themes

Your store’s appearance and responsive look play a huge effect in SEO. Themes are designed to facilitate with seo as they provide elegant structure and design to your online store and website that contribute to the effective functionality of your store.

  • A well-coded theme will help increase the speed of site loading, an important factor for search engine ranking.
  • The design of themes is structured to keep in view mobile responsiveness.
  • It helps search engines understand your pages’ content and context through structured data markup themes.
  • Themes improve the visitors’ experience by optimizing navigation.
  • Shopify themes are special because they contain built-in social media sharing options.

Content Optimization

Shopify is considered SEO-friendly as it optimizes the content of your pages, like title tags, meta descriptions, heading tags, and image text. It is a very significant factor in on-page SEO. By default, Shopify considers the page and product name as titles. In this way, it generates the titles that contain the name of your store.

  • It adds up relevant keywords that help rank your product page. 
  • H1 tags are used for the title of a page or headings,h2 for other headings other than the title and h3 for subheadings and so on.
  • It approves the data, which is appealing and easy to understand for search engines.
  • You can also optimize the tags. Title tags of your pages and can edit the titles, descriptions, meta descriptions, and alt text images using the Shopify theme editor or Third party SEO apps.
  • By using Shopify’s search engine listing preview, you can get how your content looks on SERPs.

These are only a few features we have discussed so far that show how much the Shopify platform is SEO-friendly. This is how Shopify developers use these features to help entrepreneurs and other ecommerce businesses grow faster. If you are currently using Shopify, you can also benefit from these SEO features.

SEO for shopify


So this is how Shopify offers SEO services to its stores and websites. These Shopify SEO-friendly features will make your site’s URL more exceptional than other websites, which helps the search engines easily recognize your site for crawling and ranking.

But this is not the only thing. Shopify follows all the terms and conditions of Google to prioritize your store for ranking. This flexibility of Shopify is the most crucial for maintaining the performance of your store and website. So if you choose Shopify as a store or website builder, it will never disappoint you due to its SEO-friendly features.


Shopify is an all-in-one and responsive platform for SEO. It comes up with multiple features that are SEO friendly, adding redirects, generating Canonical tags, responsive theme, content optimization, mobile responsiveness, search engine listing previews etc. That’s why Shopify is a good choice for SEO.

SEO is a technique that you can also do on Shopify just following the tricks given below;

  1. Optimize the structure of your Shopify store and website through tags h1, title tags, descriptions, meta descriptions, and alt text images.
  2. Improve the user’s experience by optimizing it for speed, mobile responsiveness and optimized navigation.
  3. Use targeted keywords like long tail keywords, short tail keywords, product-specific keywords, and content keywords.
  4. Optimize your product, content, and collection pages more often.
  5. Use backlinking and content marketing.
  6. Use SEO tools and themes.

There is no fixed boundary for the cost of SEO in Shopify. It depends on multiple factors like your store type, product category, strategies of SEO, service providers efficiency, location, flexibility and expertise. However, the cost of SEO in Shopify ranges from $1500 to $5000 per month.