A Guide toGoogle Shopping Management

So now you get an idea of the Google shopping campaigns, but how Shopify Digital provides help to merchants and retailers to manage Google shopping through its service provider is given below. This ultimate guide will let you know how you can get help from our service providers and do it yourself.

1. Set up a Google Merchant Center account:

 The first step is to make an account in the Google Merchant Center. It is where you will transfer and deal with your product information. It would be best if you had a Gmail for this account creation. Fill out all the necessary information like Business name, country, time zone, and location where you want to appear your ads, and also read the terms and privacy policy.

2. Create attractive product images:

After setting up your account, the next thing you need is product images which you have to put for Google shopping campaigns. Images should be so that they immediately attract the audience towards the product page. You can read Google recommendations for effective image creation.

3. Create product feed: 

At your merchant account, you have the option of feeding. Navigate into the product option in your account and then move on feed. After that, click on the + Icon. Now, set up your product information feed, which incorporates data about your products, like titles, descriptions, costs, pictures, and accessibility. Ensure your feed is organized accurately and fulfils all Google requirements. Pass this feed to the Google merchant centre account.

4. Link Google Adword account to Merchant account:

Now feed is added to your merchant account; connecting both accounts is time. It permits you to use your product information for Google Shopping campaign management. For this purpose, click on three vertical dots in the merchant account and tap on linking accounts to insert your ID. You can create a Google ad account if you still need to get one.

5. Create a Google Shopping campaign : 

In your Google Adword account, make another campaign explicitly for Google Shopping. In your Google ad account, tap on the new Campaign. Add your campaign goals like lead, promotion and sales; select the mission type as “Shopping”, and pick your mission settings, including the financial plan you focus on and the bid technique.

6. Structure your Campaign:

Arrange your products into different categories inside your Google Shopping campaign. You can categorize them given their features like pricing, colours, sizes, brand, or custom names. It assists you in optimizing.

7. Select Bidding strategy:

 Decide your budget for the Campaign. You have the option of manual  CPC and automated BiddingBidding. In manual BiddingBidding, you can select your own budget, and in Automated, Google helps you in selecting. Select the appropriate budget with delivery methods like standard and acceleration. Then proceed towards the location of placement and scheduling your Campaign.

8. Select Product groups for Campaign;

It is the final step in which you start selling your product at google shopping. Navigate to the Select Campaign setting, and then move on to set up ad groups from product shopping and showcase shopping options. After doing this, tap on Save and submit your Campaign. Finally, it’s time to sell on google shopping.